Turn Google Into Your Dispensary's Most Profitable Revenue Channel

We get your cannabis dispensary into the top 3 of Google's Local Pack and mentioned on AI platforms, because organic search is the always-on channel that drives the foot traffic and online orders that build real profit margin, cover your tax burden, and secure your dispensary’s future in a difficult industry.
LOCAL BUSINESS

4.9x

Call volume increase — 11 to 51 calls per month.
OUR OWN BUSINESS

2 → 40

Contact form, call, and text leads this month vs. last month.
HEMP E-COMMERCE

$500 → $60k/mo

Organic revenue growth over 18 months.
CANNABIS DELIVERY

$8k → $40k/mo

Organic revenue growth over 10 months.

The Cannabis Business is Hard Enough. We Make it Easy to Dominate.

Between 280E, rising competition, 3rd-party platform costs, and price compression, every dollar you spend on customer acquisition for your dispensary or delivery needs to work.

We know the cannabis space, and our entire system is built around helping you dominate your local market.

We put you on top of search and get you mentioned in AI search, showing your dispensary to potential customers at the exact moment they want to buy.

You don’t need a New Big Channel or another strategy deck. You need to start showing up first when someone searches “dispensary near me” on Google or ChatGPT. That’s what we help you do.

Costs and Bills Don't Wait Until Month 6, So Our Results Don't, Either.

SEO is a long-term channel. But you don’t need to wait half a year to know whether it’s working, and you definitely don’t need your agency to sit on their hands for a month before doing any real work. Here’s what a typical six-month engagement with us looks like:

KICKOFF

Strategy First: Most agencies ask for a monthly fee before they even know what your dispensary needs to rank. Not us. Before we suggest an ongoing engagement, we build a custom SEO strategy with execution checklists for your dispensary.

DAYS 0-30

Start Execution: We get immediately to work. We optimize your Google Business Profile in 7 days. You send photos, we handle the rest. All told, we fix your business listings, launch 10+ pieces of content, and build 1 backlink in the first 30 days.

DAYS 30-45

First Movement: Most clients start to show up higher on Google’s Local Pack and get more website visits. These gains keep building over time and help your business get more foot traffic.

MonthS 4-6

ROI: As things keep building, you climb higher on Google each month. That brings more people through your door and drive more revenue.

All We Need From You is Less Than 2 Hours a Month.

When we work together, we’ll need just two things from you.

  1. 5-10 photos of each location, monthly.
  2. Read your weekly and monthly reports and update us when things change in your business.
Bonus assets we give you on day one: Google Review Acquisition Guide, Store Media Production Guide, and Budtender Sales Training Guide.

How Our Engagements Work.

We don’t sell hours or deliverables. We create a custom playbook to help your dispensary dominate its market in organic search, then execute it on your timeline. 

Strategy

You pay for the strategy first, delivered as a 3-month SEO roadmap with keyword research, action items, and more, alongside wireframes, content prompts, and SOPs custom-built for your business. Built for what your dispensary will need to rank in your market. Two-week turnaround.

Engagement Setup

Once you have the roadmap, we can execute it for you, or, you can delegate it to your team. If you bring us on, you can choose whether execution runs over three, six, or twelve months. The shorter the timeline, the larger the investment, but the faster you’ll rank.

Adjustments

We can flex scope in either direction to meet your goals and budget, and multi-location dispensaries add locations at a reduced rate – no additional strategy fee.

What’s Included

Every engagement includes Google Business Profile optimization and management (including review management), citation buildout, landing page buildout, ongoing content, and link building, with the velocity and strategy of each item tailored to what your dispensary needs to win in your specific market.

We Stand Behind
Our SEO Results.

We grow our own businesses with SEO. We believe in it, and we believe in the work we do for you because the same strategies drive revenue for us every single day. 

So, we’ll rank you at least position 5 in the Local Pack for “dispensary + [your location]” OR increase your average position over your entire radius by 1 within 6 months, or work for free until we do.

Cannabis Marketing Isn't
Regular Marketing, So Our
SEO Playbook Isn't, Either.

Cannabis Marketing Isn't Regular Marketing, So Our SEO Playbook Isn't, Either.

4+ years in cannabis & hemp SEO

We’re not an SEO agency that added cannabis onto their “industries served” list or a cannabis marketing agency that started offering SEO to add another revenue stream.

End-to-end execution

Google Business Profile, website, and third-party sites – all executed in-house, no handoffs.

Weekly + monthly reporting

Tied to revenue KPIs, not vanity traffic metrics.

A dedicated Basecamp workspace

You get 24/7 access to our team in the exact place where we do our work (with everything routed to your email, too).

Senior marketers run your account

Wells makes and oversees every strategy personally.

We start immediately

Because SEO strategy is built and paid for before the retainer, we don’t drag preparation into a month-long process that burns your month one retainer money while nothing real gets accomplished.

We’d Love to Work With
Everyone, But We Can’t.

We’d Love to Work With Everyone, But We Can’t.

We might not be a good fit if:

You need paid ads managed, a website built, or social media handled. We're focused entirely on SEO so we can be as effective as possible for you. But, we’re happy to refer you to agencies we trust that can help you with these things.
You need results this month. SEO compounds over 4-6 months. It should start moving in 30-45 days, but it's not going to swing your bottom line that fast. If you need something faster, budtender sales training or retention marketing may serve you better in the short term. Reach out and we’ll point you in the right direction.

SEO For Operators, By an Operator.

Hi, I’m Wells, Founder and Head of Strategy at Aperture. I approach cannabis SEO from a business owner’s perspective because I am one. I use our SEO playbook to grow this agency and my lawn service company. 

I believe in SEO because I see it working for my businesses every single day, and I believe in using it to help cannabis dispensaries and deliveries because regulations and platforms make marketing extremely difficult for our industry.

Over the past 7+ years, we’ve worked on SEO strategy and execution for dispensaries, CBD stores, B2B brands, and vape brands – building multi-six-figure annual revenue channels for three cannabis companies in the past year alone, and driving 5-10x increases in revenue and traffic and new #1 rankings for dozens more.

We’re a fully-remote, multinational team of writers, link builders, designers, and developers. Our writers have been published in HIGH TIMES, Men’s Journal, and Parade, and our link building team and developers have worked across dozens of industries and secured placements on hundreds of sites.

If you’re a cannabis operator wanting operator-run SEO that actually increases revenue, we should talk.

– Wells Westmoreland

Your Dispensary’s Next
Customer is Already
Searching. Let's Make
Sure They Find You.

Your Dispensary’s Next Customer is Already Searching. Let's Make Sure They Find You.

Frequently
Asked
Questions.

Frequently Asked Questions.

We build the strategy first, then, we work together to land on the retainer or long-term engagement that best suits your needs. 

Most cannabis SEO agencies sell you a retainer immediately after they meet with you and discuss your situation. 

The problem with this approach is that every dispensary needs something unique from a strategy perspective. This then means your agency has to truncate the strategy to meet the budget, or more commonly, build a strategy based on the retainer and not your market and SEO needs. Either way, you don’t meet your growth goals or get value from the engagement because the SEO strategy being employed is, simply, inadequate. 

On top of this, waiting until the retainer is in place to build the strategy means nothing is done for the first 2-3 weeks because the strategy needs to be built before work can begin. This is suboptimal for obvious reasons. 

We flip this entire model around. You pay us to build a strategy first, then we talk engagements after. This means:

  1. You get the actual SEO strategy required to grow your dispensary’s revenue, not a random one crafted to fit an arbitrary pre-set budget. 
  2. Because we’re not under retainer yet, we’re not rushing the strategy buildout process, nor are we behind on initial deliverables. This means you get a better quality roadmap without burning through your first month’s retainer money. 
  3. Having the strategy in place means we can work together to land on an engagement that makes sense for your budget and timeline needs, knowing that no matter what, you’ll be getting the work your dispensary needs to perform better. 

Intelligent engagement structure begets intelligent cannabis SEO strategy. If this is something you want for your dispensary, we should work together.

No, we don’t just work with local retailers and deliveries. 

We work with a select number of cannabis companies in different verticals – like B2B, hemp e-commerce, and CPG. It all comes down to whether we feel we’re able to drive real revenue results for your business – if we can, we’re open to working with your brand.

We send weekly progress updates and monthly reports via Basecamp or email (your choice).

Weekly updates cover work done and general ranking / traffic trajectory, while monthly reports provide a deeper look at revenue KPIs, local ranking maps, current opportunities and setbacks, and how we’re responding to and contextualizing the previous month to keep things moving forward.

AI search engine optimization (SEO) (also called Generative Engine Optimization, or GEO) is the practice of improving visibility across AI search platforms and features, including ChatGPT, Claude, and Google AI overviews. 

GEO is fully included in the strategy we build for your business. A large part of it is your dispensary’s content and website structure, which we work on anyway, but another massive part is stacking off-site authority signals and brand mentions, including citations, mentions on social media, and articles on 3rd-party websites mentioning your name. We include citations, articles, and some social media work in our SEO stack, and much of it benefits traditional local SEO (Local Pack and regular search results), too.