The SEO Agency For Cannabis & Hemp E-Commerce Brands
Clients
Results
$2k → $15k organic revenue in 10 months
$300 → $32k organic revenue in 11 months
$8k → $40k organic revenue in 10 months
100 → 900 clicks/mo in 4 months
100 → 400 clicks/mo in 5 months
370 → 700 clicks/mo in 6 months
Does This Sound Like You?
Here's How We'll Help
- We’ll rank you on Google for bottom-of-funnel keywords that actually drive purchases, not informational keywords that drive lots of traffic, but don’t impact your bottom line
- We’ll increase your share of voice in AI for bottom-of-funnel prompts by building brand mentions and placements on authoritative 3rd-party sites
- We’ll create a restriction-proof revenue machine that your brand owns – no more reliance on branded search and Jekyll-and-Hyde ad platforms
How It Works
Technical SEO
We start every engagement by fixing the issues holding your brand’s website back – crawling, indexing, internal linking, and broken links. This takes 6 days, not 6 weeks.
Keyword Research
We identify the keywords your ideal customer profile(s) are searching for at the moments you want to get your brand in front of them.
Money Page Updates
We optimize your existing product category pages, product pages, and landing pages to drive organic revenue improvements in the first 30 days.
New Content Buildout
We then build new money pages and supporting content to create as many organic conversion opportunities as possible for your brand.
Authority Building
We push your brand to the top of the search results by executing the Aperture Authority Stack: backlinks, parasite SEO, press releases, and Reddit mentions.
Iteration
We scale your content and authority by doubling down on the tactics that are working best while ditching the stuff that isn’t.
Active Communication
You’ll have 24/7 access to our founder via email and your own Basecamp board, where we’ll keep you up to date on what’s happening and address any questions you may have.
Thorough Reporting
We’ll send you weekly updates recapping what we did and what we’re doing next, and you’ll receive a monthly in-depth metric report alongside a phone or video call.
Cannabis Verticals We Serve
CBD
CBD gummies, oils, topicals, and more.
THC
THC edibles, gummies, vapes, and more.
THCA
THCA flower, concentrates, vapes, and more.
Beverage
Hemp-derived THC and CBD beverages.
Alternative Wellnesss
Kratom, kava, blue lotus, mushrooms, and more.
THC & CBD Vapes
THC, CBD, and other cannabinoid vape products.
Here's What Our Clients Think
We’ve worked with Aperture Growth on multiple projects, and as a satisfied client, I can confidently say they consistently deliver both reliability and results. Wells is a pleasure to work with – always friendly, punctual, competent and honest. His ability to communicate a clear plan of action and keep us informed every step of the way has made a huge difference. Whether it’s a site optimization project or broader growth strategy, the team has shown a strong grasp of what drives measurable performance. If you’re looking to elevate your company’s online presence or improve your website’s impact, I highly recommend Aperture. They’ve been an integral part of our growth efforts, and we’re grateful for their continued support and professionalism.
– Dr. Sacha Nemcov, Founder of RickSimpsonOil.Com
Working with Wells from Aperture has been nothing short of transformational for our business. He has been instrumental in taking us from a small local presence to a true national brand. Wells is honest, straightforward, and always sets clear expectations. He doesn’t shy away from challenges and consistently finds solutions that drive results.
One of his biggest successes has been getting us top rankings for multiple competitive keywords, which has been a huge driver of our visibility and growth. What really sets Wells apart is his ability to pivot beyond just SEO. He’s helped us with email marketing campaigns and flows, website design, and other growth strategies that have skyrocketed our sales.
His guidance has been invaluable, and we’re incredibly thankful for everything he has done for us. Wells is not only an essential part of our growth story but also someone we see as a long-term partner in our business. We look forward to continuing this successful relationship for many years to come.
– Noah Fishbane, Co-Founder, Carolina Hemp Cafe
Wells Westmoreland
Wells Westmoreland is the founder of Aperture, the SEO agency built exclusively for cannabis and hemp e-commerce brands. He has more than 5 years of SEO and marketing experience in the cannabis and hemp industry and has worked on both the hemp and regulated sides. He’s seen companies in the space get sold down the river by poor-quality SEO agencies that don’t know cannabis, and get used by 3rd-party platforms that promise growth, but decimate margins.
Through Aperture, he’s on a singular mission: help cannabis and hemp e-commerce brands acquire customers profitably.
No more reliance on predatory platforms or generalist agencies that treat SEO like a side project and cannabis as “just another industry”: it’s time for SEO that drives revenue and creates real business growth.
Book Your Discovery Call
Frequently Asked Questions
Who do you work best with?
We work best with cannabis and hemp e-commerce brands doing at least $30k/mo in online sales. We’ve worked in pretty much every cannabis and hemp vertical you can imagine – CBD, THC, THC beverages, blue lotus, kratom, vapes, and more. If this is you, book a call with us to see if we’d be a good fit!
On the flipside, we likely won’t be a good fit if: 1) You expect SEO to be your brand’s “saving grace,” 2) You aren’t investing in other digital marketing channels, or 3) You just want to try out SEO for a couple of months.
Additionally, for ethical reasons, we do not work with brands that sell 7-OH, sell anything illegal, fail to lab test their products, or market to minors.
How long does it take to see results?
Most agencies tell brands that it takes 6-12 months to see results with SEO. While 6 months is a realistic timeline for a very new brand, if your business is well-established and/or you’ve done SEO before, we’ll drive improvements in the first month and substantial results in 3-4 months.
What’s the typical ROI on your SEO services?
As with many other marketing channels, it depends – SEO ROI is influenced by your AOV and LTV, SERP competition, budget, brand reputation, and more.
However, our clients frequently see 5-6x ROI on SEO within 6 months, and due to the compounding nature of SEO, there is essentially zero limit on its ROI. We have several clients generating a 10x ROI or better on their investment with us.
Do you guarantee SEO results?
We can’t exactly guarantee SEO results because we have no direct control over Google or other search platforms. However, we do strictly abide by our promise: we’ll double your brand’s organic revenue in 6 months or less, or we’ll work for free until we do.
What makes you different from other SEO agencies?
To begin with, we only work with cannabis and hemp brands. We have in-depth knowledge of the industry and dozens of connections with industry platforms. This allows us to produce better content and land placements for your brand far more easily than agencies that don’t work much in the space.
On top of this, every SEO and AI SEO strategy we build is fully customized to the brand. You won’t get a pre-set deliverable package: we’ll identify exactly what will move the needle for your site, then build and execute an SEO strategy based on that insight.
Do you require a long term contract?
Absolutely not. We work on a month-to-month basis and believe in winning your business month in and month out by delivering great results and customer service.
Do you work with brick-and-mortar CBD stores, dispensaries, or weed delivery services?
Yes, we do. While our bread and butter is cannabis and hemp e-commerce SEO, we work with quite a few dispensaries and retailers on their local SEO to help them drive more foot traffic and revenue. Reach out and we’ll see if we can help!