We Drive Revenue for Cannabis & Hemp Brands With SEO
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Results
$2k → $15k
$500 → $35k
$8k → $15k
5 → 80 Clicks/Day
100 → 300 Clicks/Day
400 → 600 Clicks/Months
Does This Sound Like You?
Here's How We'll Help
- We’ll rank you on Google for bottom-of-funnel keywords that actually drive revenue, not informational keywords that drive traffic but make no impact on your bottom line
- We’ll increase your share of voice in AI by building brand mentions and content placements on 3rd-party sites
- We’ll create a restriction-proof revenue machine that your brand owns – no more reliance on 3rd-party services and Jekyll-and-Hyde ad platforms
How It Works
Technical SEO
We start every engagement by fixing the critical items holding your site back – crawling, indexing, internal linking, and broken links. This takes 1-2 weeks, not 1-2 months.
Keyword Research
We identify the keywords your ideal customer profile(s) are searching at the moments you want to get in front of them.
Content Updates
We optimize your existing money pages to boost clicks and revenue in the first 30 days.
Content Development
We build new money pages and develop supporting content to give your brand as many conversion opportunities as possible.
Authority Building
We push your site to the top of the results by building backlinks, Reddit brand mentions, press releases, and parasite SEO placements – the Aperture Authority Stack.
Iteration
We scale your content and authority, doubling down on the tactics that are working while cutting out those that aren’t.
Active Communication
You’ll have 24/7 access to our founder via your own Basecamp board. We’ll keep you up to date on what we’re working on and how your campaign is progressing.
Thorough Reporting
We provide weekly updates on deliverables and results, as well as monthly in-depth metric reports alongside a phone or video call.
Profitable SEO for the Cannabis Industry
D2C
We help hemp e-commerce retailers and CPG brands grow their organic revenue and traffic.
Retailers
We help dispensaries, CBD stores, and holistic retailers drive more foot traffic and revenue.
CPG
We help cannabis & hemp CPG brands build local visibility in the cities where they’re on shelves.
B2B
We help B2B cannabis and hemp companies grow their organic lead flow and authority.
What People Are Saying
We’ve worked with Aperture Growth on multiple projects, and as a satisfied client, I can confidently say they consistently deliver both reliability and results. Wells is a pleasure to work with – always friendly, punctual, competent and honest. His ability to communicate a clear plan of action and keep us informed every step of the way has made a huge difference. Whether it’s a site optimization project or broader growth strategy, the team has shown a strong grasp of what drives measurable performance. If you’re looking to elevate your company’s online presence or improve your website’s impact, I highly recommend Aperture. They’ve been an integral part of our growth efforts, and we’re grateful for their continued support and professionalism.
– Dr. Sacha Nemcov, Founder of RickSimpsonOil.Com
Working with Wells from Aperture has been nothing short of transformational for our business. He has been instrumental in taking us from a small local presence to a true national brand. Wells is honest, straightforward, and always sets clear expectations. He doesn’t shy away from challenges and consistently finds solutions that drive results.
One of his biggest successes has been getting us top rankings for multiple competitive keywords, which has been a huge driver of our visibility and growth. What really sets Wells apart is his ability to pivot beyond just SEO. He’s helped us with email marketing campaigns and flows, website design, and other growth strategies that have skyrocketed our sales.
His guidance has been invaluable, and we’re incredibly thankful for everything he has done for us. Wells is not only an essential part of our growth story but also someone we see as a long-term partner in our business. We look forward to continuing this successful relationship for many years to come.
– Noah Fishbane, Co-Founder, Carolina Hemp Cafe
Wells Westmoreland
Wells Westmoreland is the founder of Aperture, the SEO agency built exclusively for cannabis and hemp brands. He has more than 5 years of SEO and marketing experience in the cannabis and hemp industry and has worked on both the regulated and hemp sides. He’s seen companies in the space get sold down the river by poor-quality SEO agencies that don’t know cannabis, and get used by 3rd-party platforms that promise growth, but decimate margins.
Through Aperture, he’s on a singular mission: help cannabis companies acquire customers profitably.
No more reliance on predatory 3rd-party platforms. No more reliance on generalist agencies that treat SEO like a side project.
It’s time for SEO that drives revenue and creates real business growth.
Frequently Asked Questions
Who do you work best with?
We work exclusively with brands in the cannabis and hemp space doing at least $20k/mo in total sales. We work with pretty much every part of the industry – we currently have clients in cannabis tech, hemp e-commerce, CBD retail, dispensary retail, retail-distributed CPG, more. If this is you, book a call with us to see if we’d be a good fit!
On the flipside, we likely won’t be a good fit if: 1) You expect SEO to save your brand 2) You aren’t investing in other digital marketing channels 3) You just want to try out SEO for a couple of months.
How long does it take to see results?
Most agencies tell brands that it takes 6-12 months to see results with SEO. While 6 months is a realistic timeline for a very new brand, if your business is well-established and/or you’ve done SEO before, we’ll drive improvements in the first month and substantial results in 3-4 months.
What’s the typical ROI on your SEO services?
As with many other marketing channels, it depends – SEO ROI is influenced by your AOV and LTV, SERP competition, budget, brand reputation, and more.
However, our clients frequently see 5-6x ROI on SEO within 6 months, and due to the compounding nature of SEO, there is essentially zero limit on its ROI. We have several clients generating a 10x ROI or better on their investment with us.
What makes you different from other SEO agencies?
To begin with, we only work with cannabis and hemp brands. We have in-depth knowledge of the industry and dozens of connections with industry platforms. This allows us to produce better content and land placements for your brand far more easily than agencies that don’t work much in the space.
On top of this, every SEO and AI SEO strategy we build is fully customized to the brand. You won’t get a pre-set deliverable package: we’ll identify exactly what will move the needle for your site, then build and execute an SEO strategy based on that insight.