Wells Westmoreland

I'm the Founder of Aperture and a major proponent of the first-person author bio. When I'm not developing and executing marketing strategies for my clients and for Aperture, I enjoy listening to music, reading books, shooting hoops, and working out.

Joined: August 26, 2023
Articles: 15

Strategy

Cannabis Content Writing: Full Guide [With Examples]

"Content marketing" and "marketing" mean the same thing for cannabis brands more than ever before. And blog posts are some of the most impactful content your brand will create. This is our high-impact guide to cannabis content writing.

Wells Westmoreland
August 31, 2024

Strategy

Cannabis Dispensary & Delivery Keywords (Fresh 2024 Data)

We provide lists of some of the best cannabis keywords to use in your dispensary or delivery SEO strategy, complete with volume and difficulty scores.

Wells Westmoreland
August 23, 2024

Strategy

SEO Keywords for CBD & Cannabis Companies (2024 Data)

We provide lists of some of the best CBD keywords to use in your national or local SEO strategy, complete with volume and difficulty scores.

Wells Westmoreland
August 23, 2024

Strategy

CBD Keyword Research: How to Find High-Converting Terms

Choosing the right keywords is the difference between spinning your wheels and seeing good results from your SEO strategy. In this CBD keyword research guide, we break down foundational concepts and techniques for different page types.

Wells Westmoreland
August 18, 2024

Case Studies

CBD SEO Case Study: How We Added $14k/Month in Revenue

In this in-depth CBD SEO case study, we’re going to break down how we’ve helped Natural Ways CBD add an extra $14k in monthly revenue and add over 1,800 people to their email list in a 10-month period. What do…

Wells Westmoreland
August 10, 2024

Strategy

Local SEO for CBD Stores: How to Rank & Drive Foot Traffic

In this post, we discuss how to rank your CBD store #1 for keywords like "CBD near me" and drive more foot traffic.

Wells Westmoreland
July 27, 2024

Strategy

Local SEO For Cannabis Dispensaries: Get More Foot Traffic

The goal of cannabis local SEO is to rank for keywords that indicate someone wants to visit a dispensary near them. In this post, I lay out the exact local SEO strategic framework we use to drive more foot traffic for our dispensary clients.

Wells Westmoreland
July 14, 2024

Strategy

CBD Content Writing: Crafting Content That Ranks & Converts

In this article, I'm going to show you the exact CBD content writing process we use to drive hundreds of thousands of sessions each year for our clients.

Wells Westmoreland
June 30, 2024

Strategy

11 Ways to Build Your CBD Brand’s Email List [With Examples]

Everyone says email is important for CBD brands, but no one talks about how to grow your email list. Here are 11 ways.

Wells Westmoreland
June 11, 2024

Best Agencies

The 5 Best CBD & Cannabis SEO Agencies in 2024

Outsourcing SEO for your CBD or cannabis brand requires care or caution. Here's what to look for in an SEO agency and five of the best agencies out there right now.

Wells Westmoreland
June 5, 2024