SEO Keywords for CBD & Cannabis Companies (2024 Data)

We provide lists of some of the best CBD keywords to use in your national or local SEO strategy, complete with volume and difficulty scores.

In this article, we provide some of the best CBD keywords to guide your SEO strategy. 

We provide three main kinds of keywords:

  • Product-related keywords for e-commerce businesses
  • Local keywords for brick-and-mortar businesses
  • Informational keywords to target with blog posts

The keywords are divided into six lists. The first three lists are specific to CBD and hemp-derived cannabinoid companies, while the final three are tuned toward dispensaries and cannabis companies. 

While it’s always best to do custom keyword research for your business or website, these lists of CBD keywords will provide you with benchmarks for which topics people search for the most.

What are CBD Keywords?

Keywords are phrases people type into search engines (like Google) to find what they’re looking for. CBD keywords are keywords that pertain to the CBD industry.

CBD keywords are important because they tell you what people are searching for and how much. This allows you to create pages that rank for these keywords, and therefore make you visible to the people searching these terms. 

People perform searches to accomplish a variety of things, be it to buy a product or get an answer to their question. As a result, the keyword landscape within the CBD industry is extensive. 

A good CBD SEO strategy makes you visible for the keywords within this landscape which indicate someone is a potential customer of your business; we’ve focused on these types of keywords in our lists here.

The following terms are important to understand when examining the keyword lists below:

  • Monthly Search Volume: The number of people who search this term on Google each month. 
  • Difficulty: A proxy metric for how difficult it will be to rank for a keyword based on the number of backlinks the currently-ranking websites have (measured on a scale from 0 to 100, with 100 being the most difficult). 

All of the data in these lists is pulled from SEMrush, a popular SEO tool. 

E-Commerce SEO Keywords for CBD Companies

We compiled a list of some of the most-searched product-related CBD SEO keywords.

These are search terms that e-commerce brands can rank for with their product category pages and individual product pages. 

Local SEO Keywords for Brick-and-Mortar CBD Stores

We compiled a list of some of the most-searched local SEO keywords for brick-and-mortar CBD retailers. 

These are terms that CBD stores can rank for in the Google Map Pack with their Google Business Profile, as well as with their homepage and location pages. 

Informational SEO Keywords for CBD Blogs

We also compiled some of the most-searched informational SEO keywords to serve as a reference for CBD content writing, which is beneficial for both e-commerce and local businesses.

E-Commerce SEO Keywords for Cannabis Products

We compiled a list of some of the most-searched product-related keywords for cannabis, generally, rather specifically for CBD.

If your company sells different types of cannabis products, you should target these keywords with your category and product pages. 

Local SEO Keywords for Cannabis Dispensaries

We compiled a list of some of the most-searched local SEO keywords for cannabis dispensaries and retailers. 

These are terms that dispensaries can rank for in the Google Map Pack with their Google Business Profile, as well as with their homepage and location pages. 

Informational SEO Keywords for Cannabis Blogs

Below, we’ve compiled some of the most-searched informational SEO keywords that relate to benefits of cannabis and questions people have about using it. 

These can serve as a reference for cannabis content writing, which is a critical part of SEO for both online and brick-and-mortar cannabis businesses.

Conclusion: Building Your CBD Brand’s Keyword Strategy

While they contain fresh data that could be used in an SEO strategy, the keyword lists in this article are primarily intended to give you a frame of reference for what CBD and cannabis consumers are searching. 

Search volume and difficulty are only a small fraction of what you’ll need to consider when building a keyword strategy for your CBD company. Just a few of the additional factors you’ll want to consider are your target customer, the pain points you solve for them, your product line, and the amount of authority your site currently has.

When you’re ready to build your strategy, check out our CBD keyword research article for an in-depth, A-Z tutorial and walkthrough. 

Learn More or Work With Us

  • Our services. If you’d rather have us build and execute a revenue-focused SEO strategy for your e-commerce CBD business, it’s time to learn more about our CBD SEO services. We help CBD brands dominate online by ranking for lucrative search terms and creating helpful content. We’d love for you to be our next success story (to learn more about the outcomes we’ve helped clients achieve, check out our case studies page).
  • Our blog. A collection of strategic articles on growing your CBD or cannabis business with SEO.
  • Our YouTube channel. Videos detailing SEO strategies and tactics to help cannabis and CBD businesses grow. 
  • Our LinkedIn. SEO and marketing insights straight from Wells Westmoreland, our founder.
Wells Westmoreland
Wells Westmoreland

I'm the Founder of Aperture and a major proponent of the first-person author bio. When I'm not developing and executing marketing strategies for my clients and for Aperture, I enjoy listening to music, reading books, shooting hoops, and working out.

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