Without traffic, there is no revenue: such is the truth for your CBD brand and everyone else’s.
But it’s not enough just to drive traffic. You have to drive the right traffic: people who want to, or are likely to, buy your products.
There are boat-loads of different channels you can get this traffic from, and it takes a lot of work to get a channel working. That’s why, to avoid waste, you’ll need to think carefully about which channels to use before starting your CBD content marketing efforts.
Experimentation will be required, and of course plans will change. But a solid strategy can eliminate a lot of wasted time (and meltdowns). Building this strategy is what this article focuses on.
First, we’ll discuss a strategic framework you can use to figure out which traffic sources will drive the right visitors for your brand.
Then, we’ll briefly discuss each channel and talk a bit about what is involved to make each work.
Let’s go.
The CBD Brand Traffic Strategy: Figuring Out Which Channels to Use
If you Google the different types of website traffic, you’ll probably get some variation of this classification:
- Direct – Traffic from people visiting your site directly using a browser.
- Referral – Traffic from other websites (e.g. social media platforms).
- Organic – Traffic from people using search engines and clicking on your site.
Some people further categorize referral traffic by channel type: email traffic, social traffic, and so on.
While this classification is helpful if you want to perform a granular analysis of your existing strategy, we don’t think it’s very useful from a high-level strategic standpoint if you’re starting out or trying to rethink your marketing entirely.
The two types of web traffic
Instead of the traditional breakdown, we use a two-type classification that’s rooted in customer acquisition:
- Acquired traffic – Traffic from people who have never visited your brand’s site before.
- Retained traffic – Traffic from people who have visited your site before and may have given you their email and/or purchased products.
Because ultimately, traffic acquisition should be customer acquisition. There shouldn’t be a difference.
This classification is also handy because it helps clearly link traffic strategies to your business goals: do you need to build a traffic acquisition strategy, and traffic retention strategy, or both?
From now on, when you see “referral” or “organic” in your analytics software, you’ll want to go a step further and ask yourself why these people are going to your site. Is this a traffic source that wins us new visitors, or is this source driving additional visits from past website visitors?
Understanding traffic from this vantage point helps you figure out what you need to do to increase sales.
Based on what types of traffic are coming from what sources, you can optimize your marketing efforts on the channels themselves, or you can better align your user experience to drive more conversions from that stream of visitors.
The basic strategy
With the acquisition-retention framework in mind, here’s the basic strategy: your CBD brand needs traffic from both sources.
You need a way to drive new users to your site, and you need a way to drive past users to your site to place an order (or complete an order) and place second, third, fourth, and fourteenth orders.
Therefore, you’ll need to use a mix of traffic acquisition channels and traffic retention channels.
Here’s one way this might look:
(Yes, it’s a marketing article, so you know I’ve got to include a flowchart)
Traffic Acquisition Sources
Traffic acquisition is harder than traffic retention, especially if your CBD brand is new.
It’s made a bit harder by the fact that paid ads (#5 in this section) are off-limits for CBD brands that can’t spend a certain amount per month – unless you can meet a certain monthly ad spend, you’ll have a harder time getting support from Meta and other platforms.
It’s also true that creating traction for any sort of business is incredibly difficult in the beginning.
Thankfully, there are some proven-to-work traffic acquisition sources. Here’s a look at them:
1. Physical Marketing
We’re a digital marketing agency, so it might seem off-base that we’re discussing a non-digital marketing channel. But it works (and very well in the CBD space), so here we are.
By physical marketing, we mean any sort of action you take that involves building in-person relationships or getting your products into brick-and-mortar stores.
For many brands, physical marketing tactics can provide an initial boost of website traffic and/or email signups that can help them build a small customer base and open up serious traffic acquisition (and retention) opportunities in the future.
How it works
The essence of physical marketing is getting out into the real world and building relationships – or, at the very least, getting your products out into the real world.
The goal of these efforts is to get people you meet or who otherwise come across your products to later seek your brand out specifically. This often manifests itself as branded search – people putting your company’s name in search engines – as well as direct traffic.
For any company, acquiring customers is about building trust. This is especially true in the CBD and cannabis industry, which lacks regulation and is largely governed by word-of-mouth and anecdotal evidence.
Here are three specific ways your CBD brand can employ physical marketing to drive initial revenue and traffic:
- Trade shows: Trade shows are events where companies and customers in an industry come together to showcase and check out products and developments. There are CBD-specific trade shows, and your brand may also be able to get a booth at broader (e.g. wellness) or tangentially related (e.g. sports performance products) events. Attending trade shows may help your brand get noticed by customers and other brands (who might buy your products wholesale), and you might be able to collect email addresses, too.
- Farmers markets – Farmers markets are events where farmers (and artisans, more generally) sell products they produce directly to customers. Some farmers markets allow CBD companies to have booths. At these events, you may sell products to customers, which may then do business with your brand online. You may also collect email addresses from people at the time of purchase, which will turn into retention traffic to your site (my family recently bought dog treats from a booth at a festival while traveling in another state, and we’ve since purchased more on their website – go figure).
- Retail sales – Getting your products into CBD retail stores is a quick way to drive revenue – if your products pick up steam in stores – as well as begin building your own customer base. If the people who buy your products from a store like them, they will likely search for your brand online. In this way, getting your products in retail stores can serve as a valuable traffic acquisition method.
Who is it for?
Physical marketing is beneficial for all brands, but its value changes over time. As a traffic acquisition method, physical marketing is very important for newer brands that need to build some initial traction and get their first few customers.
However, physical marketing isn’t as scalable as digital channels are. Still, it’s valuable to mature CBD brands because it enables you to establish and maintain your industry presence.
How long it takes
The amount of time it will take to begin seeing tangible traffic from your physical marketing effort will vary a lot. It will vary depending on what you do, how much you do, and how good your products are, and most importantly, how well the messaging behind your products resonates with people.
You can see results from a single event or close a retail account after just a couple of weeks of outreach. Or, it could take several shows to nail down your in-person presence and months to begin gaining traction in retail stores.
As a general rule, if you attend several trade shows or farmers markets without seeing any sort of result – whether it be traffic or email signups or sales and sales – you need to change what events you attend and/or the presentation of your brand.
The same goes for retail sales – if you’re met with constant failure, you need to change the types of businesses you’re reaching out to (in most cases) or your products themselves (in a few cases).
2. SEO
SEO (search engine optimization) is a set of practices for optimizing your website to increase your visibility in search engines. It involves improving existing pages and creating new ones, with the goal being to rank for terms that your prospective customers are searching for.
We’ve biased, but SEO is the most cost-effective, consistent way for CBD brands to acquire customers online.
It may come as little surprise that we’re saying this, but we really believe it: building a CBD SEO strategy for your brand allows you to consistently acquire customers from organic traffic — and there’s a lot of traffic to be had.
Apart from paid ads, which are off-limits for many CBD brands, SEO is the best way to tap into the massive consumer demand that already exists for CBD products.
Another compelling reason for your CBD brand to invest in SEO is that many brands aren’t: in study we did of where the top CBD companies get their traffic, we found that 70% of the largest CBD companies rely primarily on branded search terms for the majority of their traffic.
Some people might think this data shows that SEO isn’t worth it. But we see otherwise with our clients: SEO drives revenue, and some brands simply don’t do it due to the time and effort required to make it work.
This means there is ample opportunity for CBD brands to step in and acquire customers from organic search.
How it works
Effective SEO allows your CBD brand to show up when people input queries on Google and other search engines that are indicative of their desire to buy a product like the one you sell.
Queries indicative that someone fits your ideal customer profile are also valuable to rank for, too (e.g. someone researching the use of CBD for various conditions).
By determining what your ideal customers are searching for, your CBD brand can optimize and create pages to meet that search intent – whether it is for a product category, a product, or a blog post with specific information.
To understand how SEO can aid your traffic acquisition efforts, it’s helpful to think about the three stages of the marketing funnel:
- Awareness – Your potential customer learns that CBD products exist
- Consideration – Your potential customer learns about how CBD can help with a problem they have, and they begin considering whether they should purchase a product in your category
- Conversion – Your potential customer makes the decision to buy a CBD product and begins to research specific products with the intention to buy
Let’s flip the funnel on its head and discuss how SEO can acquire traffic from the bottom of the funnel up.
At the bottom of the funnel, optimizing your product category and individual product pages enables you to rank higher for search terms that are indicative of buying intent (i.e. people looking for a group of products or a specific product).
Ranking for bottom-of-funnel search terms can directly increase your revenue by acquiring traffic from people who are ready to buy, and who want to buy, products like the ones you sell.
Moving to the middle of the funnel, creating SEO-focused blog content can help your brand acquire traffic from people who need answers to CBD-related questions.
By carefully choosing your CBD blog topics, you’ll be able to rank for search terms that indicate someone knows about CBD and is exploring how it might help with their condition.
Blogging can also help you build an email list, which is fertile ground upon which to build a traffic retention strategy.
At the top of the funnel, SEO-focused blog content can rank for search terms that indicate a person is trying to learn more about CBD and hemp. They might be searching things like, “does CBD make you high?” or “is CBD legal in [your state here]?”
Ranking for top-of-funnel search terms can help with email capture, although people who sign up from articles that are higher in the funnel won’t typically convert as often or as quickly as those who sign up from articles that rank for search terms indicative of a present interest in CBD products.
Because SEO is about meeting demand that already exists, you can craft a strategy that acquire traffic from buyers in any stage of the funnel – which is why we say SEO is the best channel.
How long it takes
Small SEO changes may begin rendering results in a matter of weeks, and you may also see measurable results in just 1-2 months depending on how heavily you invest and how competitive the keywords are that you’re trying to target.
However, at standard levels of investment (optimizing all of your main pages in 1-2 months, then publishing 4-8 blog posts per month), it will generally take about 4 to 6 months to begin seeing significant growth in traffic and revenue.
Who is it for?
SEO is good for companies that have built up some initial traction and now have the budget – and the need – to invest in long-term growth. If your brand is already getting ~$10,000 in online sales per month, SEO makes sense.
Brand new companies can invest in SEO too, but they have to be prepared to invest for at least 6-8 months before seeing any significant return, whereas brands with existing traction will see faster returns.
3. Local SEO
Local SEO is SEO, but, as its name implies, it focuses on ranking for queries that indicate someone is searching for a business in their locality.
If you have a brick-and-mortar CBD store, ranking for terms related to your city (e.g. [cbd store in greensboro, nc]) can help you acquire foot traffic AND website traffic.
One of the primary advantages of local SEO is that it typically isn’t as competitive as regular SEO, as you’ll only be sparring for rankings with other businesses in your area, as opposed to businesses throughout the nation.
How it works
By investing in local SEO, your CBD store can rank higher in Google’s Map Pack search results – the result with suggestions, directions, reviews, and other information that appears whenever you Google “grocery store near me” and the like.
Local SEO involves a combination of tactics. The first tactic is to claim and fully complete your Google Business Profile.
Then, by creating a landing page for your CBD store (or stores, if you have multiple locations) that’s optimized for the main local keyword – typically, [your type of business] [your city] – and linking it to your Google Business Profile (or linking each of your pages to each of your locations), you can boost your ranking in the Map Pack.
To increase or expedite your rankings, NAP citation building is also a good idea. Your NAP is your business Name, Address, and Phone Number. The goal of citation building is to get your NAP listed on as many websites as possible. This sends a signal to Google that the information on your profile is verified to be correct.
Additionally, “regular” SEO tactics apply to local businesses, too, if you sell your products online.
By showing up at the top of the Map Pack (or in the top three results), your business will be visible to anyone who is searching for a company like it.
So if a person types in “cbd store in greensboro, nc,” and your CBD store in Greensboro is fully optimized online, you’ll show up first. The result? They’ll be more likely to visit your store than anyone else’s.
Long-term, this foot traffic will also convert to website traffic, as the customer base you build up decides to shop with you online, too.
How long it takes
Small local SEO optimizations can render improvements in just a matter of weeks.
However, as with regular SEO, you’ll need to invest consistently in local SEO for at least 4-6 months to begin seeing this channel’s full potential for your business.
Who is it for?
If your CBD company has a brick-and-mortar consumer store or wants to conduct wholesale business with other local businesses, local SEO is a must.
4. Influencer Marketing
Influencer marketing is a sub-type of social media marketing. However, it requires a lot of extra strategy and resources that a normal social media program doesn’t involve. And while organic social is primarily a retention strategy, influencer marketing is an acquisition strategy.
The quick-and-dirty definition of influencer marketing is: getting people of influence to promote your brand and products.
Influencer marketing is all about aligning your CBD brand with influencers who have similar values – and who have an audience that might be interested in your company and products. It can be thought of as marketing your brand to influencers – if they resonate with your company, it’s likely their audience will, too.
How it works
Once you form a relationship and agreement with an influencer(s), they will begin including your brand and/or products in their social media posts based on your agreement.
These posts will send bursts of traffic to your site from their followers.
Depending on whether you’re running a special, and the specific type of post (e.g. does it overtly promote your product, or the product featured but not focal to the post?), these infusions of website traffic may either be small or large.
Who is it for?
Influencer marketing is a good fit if your CBD brand has a very distinct message, mission, or product. Of course, becoming distinct should be the end goal for every CBD brand.
However, starting out, your CBD brand may still be developing its uniqueness. Therefore, influencer marketing should only be pursued after more predictable avenues, like SEO or email, are already in play.
This will allow you collect data on what is and isn’t working in your messaging and in the experiences you provide before trying to “scale” that to new audiences through influencers.
How long it takes
An influencer marketing program can take about 3-6 months to begin showing results. However, there are many different factors that determine how long it takes to see an ROI, including:
- How closely aligned the influencer’s audience is with your ideal customer
- The type of post(s) the influencer is making about your brand or product
- The number of posts the influencer makes
- The frequency with which the influencer discusses your product
- The amount of money you’re paying the influencer
5. Paid Ads
With paid marketing, you can pay to have advertisements for your CBD company shown on various platforms. On Google, ads are shown at the top of the search results. On Facebook and Instagram, ads are shown in people’s social media feed.
Contrary to popular belief, Meta (Facebook/Instagram) advertising is possible for CBD brands.
As of the latest update, Meta’s ad policy reads:
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.
Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written permission. Meta requires advertisers promoting CBD products to be certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
On a page in their business help center, Meta further elaborates that education about CBD is allowed, but that ads that are promotional in nature are only permitted for non-ingestible CBD products.
To get around this, many CBD companies route their ads to an educational landing page, from which users can go to a transactional page with products.
In short, you can advertise CBD on Facebook: you just have to jump through a lot of hoops. And if you miss a hoop, your ad account might be shut down. Meta direct support is also hard to access unless you hire an agency with these connections (as of this writing, we’re only privy to one such agency, Lucyd).
How it works
Because most platforms require CBD ads to be educational in nature, most ads are designed to send users to a landing page to learn more about some aspect of CBD.
From here, calls-to-action on the landing page nudge the user toward exploring products.
Many advertisers target their ads at people who have already visited their website. In other words, paid advertising drives traffic retention.
Advertisers also focus on showing their ads to people who are interested in CBD, but have never heard of their brands: this is a form of traffic acquisition.
How long it takes
From the time that ads go live on the platform, most brands only need to wait a few days to 2 weeks to begin seeing sales. However, as with many marketing channels, you’ll need to run ads for about three months to collect the data you need to scale your spend profitably.
Depending on your budget, your ads may be shown to lots of people, or to few people – this will influence the velocity with which your CBD brand sees results.
Who is it for?
Paid ads are a good fit for CBD brands that have achieved considerable scale – at least $50,000 in sales per month – and can afford a significant ad budget and agency fees.
Paid also only works well for larger CBD brands because they have existing website traffic – retargeting this traffic with ads reduces cost per acquisition as compared to showing ads to people who haven’t visited your site yet.
Traffic Retention Sources
Traffic acquisition is difficult, and if you’ve finally found some predictable methods you can use to drive traffic to your brand’s site, you might feel relieved.
But retaining traffic is just as important as acquiring it in the first place – it’s often easier to drive a repeat order from a customer you already have than to acquire a new customer. Brands that aren’t doing a good job retaining their customers are leaving a significant amount of revenue on the table.
However, it’s important to understand that some traffic retention efforts are more important than others.
Repeat orders are measured from the pool of people who have already purchased, while repeat traffic is measured from people who have already visited your website.
Given that most of your visitors won’t buy from you – a “good” e-commerce conversion rate is 2-3% – retaining traffic from past buyers is far more important than retaining traffic from past visitors, though both have value.
Here are a few ways to retain traffic from past purchases and increase your repeat order revenue.
1. Email
Email marketing allows your brand to appear in a place that’s near and dear to your customer: their inbox.
Email is non-negotiable for CBD brands – for many brands, email helps drive anywhere from 20% to 50% of their online revenue.
Email is the number one way to retain website traffic. By building an email list for your CBD brand, you’re building an “owned” audience that you can send back to your site with targeting messages and calls-to-action (CTAs).
Practically speaking, your email list will be full of people who are somewhat interested in your products or who have already purchased – if you’re going to retain traffic from any cohort of people, this is where you’re going to have the most success. You’ll also be able to focus specifically on driving additional website visits from past purchasers.
If you already have an email list, you must invest in email marketing, if you don’t, you need to build one and begin sending emails to it.
How it works
Emails keep your brand in front of people after they’ve left your website. Typically, people sign up for emails for two reasons:
- They are interested in your brand and are considering a future purchase, so they’ve signed up (sometimes if you’ve offered a discount)
- They’ve already purchased from you and have opted in to email marketing during checkout
Either way, traffic from people on your email list is more likely to convert to sales than traffic from people who have never been on your site before.
There are two main types of email marketing: campaigns and flows.
A campaign is a one-off email or series of emails designed to drive a specific behavior, whether it be getting people to buy a specific product or getting people to take part in a sale. Campaigns are useful for funneling traffic toward particular pages on your site, such as product pages or blog posts.
A flow is a pre-made, automated sequence of emails that are sent to people who meet certain conditions.
A welcome flow, for example, is a series of emails designed to welcome a new person to your email list – emails in this flow might introduce them to your company, introduce them to your products, and offer a discount. If the particular flow is being sent to someone who’s already purchased, it may also ask them to leave a review.
Flows allow you to retain traffic to key pages where actions can be performed (e.g. finishing checkout) or positive rapport can be build (e.g. a page describing your company’s mission).
Generally, email marketing offers the most powerful type of traffic retention: retention to specific high-value pages on your site
Who is it for?
Email marketing is crucial for every CBD brand. Obviously, it makes no sense to send emails if you haven’t built an email list yet, so in the beginning, your focus will be completely on traffic acquisition.
However, once you have an email list, or are consistently getting new email signups trickling in, you need to be sending regular emails. No exceptions for anybody.
The beauty of flows, specifically, is that they send automatically, so these may be worth setting up before your brand gets a single email subscriber so that the second you get that first subscriber, you’ve already started the process.
How long it takes
If they’re high-quality, your email flows will begin sending traffic back to your site as soon as you set them up and they’re sent to new subscribers (hours to days).
If you have an existing email list and you haven’t sent campaigns before, it may take a few weeks for people to get used to your emails (and for you to fine-tune what you’re doing), but email typically begins driving sales in a few weeks.
2. Social Media
Organic social media marketing on platforms like Instagram, Facebook, TikTok, and Twitter can help your CBD brand build trust and affinity with current and potential customers and retain traffic in the process.
Social media gives your brand a way to have a conversation with your customers. In the process, you can introduce specific offers and content, which can send bursts of traffic back to your site at key times.
How it works
Social media won’t typically drive consistent traffic the same way SEO (acquisition) or email (retention) will. That’s because the traffic you’re driving on social media is largely interest-based, and it’s hard to predictably appeal to everyone’s interests. To some extent, you’re also at the mercy of algorithms.
By contrast, SEO is fairly predictable because you’re serving search volume that exists and tends to be fairly stable (changes in search volume are gradual). Email is somewhat predictable because, once you do some initial testing and troubleshooting, there are fewer variables impacting the flow of traffic back to your site.
At a high level, social media can drive traffic retention in two main ways:
- Routine posting: Certain types of posts may consistently drive a handful of visits from your followers to your site. Examples include educational content, weekly specials, or other repeatable types of content.
- One-off campaigns: Posting about a specific, highly-interesting promotion or event your brand is having can drive significant bursts of traffic back to your website.
The amount of traffic you’ll get from social media heavily depends on the types of things you post and where you post them.
Certain platforms, such as Facebook and Twitter, make it easy to include links in your posts, so they may consistently drive handfuls of traffic from routine posts.
Instagram and TikTok, by contrast, tend to be more unpredictable in terms of traffic acquisition – especially if you’re leaning into vertical video, which, at the time of writing, is the most effective content format on each channel (it’s the only format on TikTok).
Pinterest may drive massive amounts of traffic to your site if you write a lot of blog content and create pins for the content, however, this strategy can take a long time to start working.
Who is it for?
Every CBD brand should have a social media presence, as it’s a basic trust and credibility signal that most customers expect. However, we don’t recommend heavily focusing on social media until you already have consistent traffic acquisition and retention channels (for many CBD brands, this will be SEO and email) in place.
How long it takes
Social media posts may drive traffic from your followers instantly. However, to build a social media strategy that repeatedly drives traffic to your site, you’ll generally need at least 3 months to experiment with different strategies and find one that works well.
Additionally, you’ll need to build up your following through regular posting and off-platform strategies.
How to Audit & Improve Your CBD Brand’s Traffic Strategy
As you can see by now, traffic acquisition is really just customer acquisition. But thinking about it from a traffic angle allows you to imagine the flow of potential customers between different touchpoints.
Since there are so many touchpoints in every user journey, though, you’ll inevitably run into hangups that are preventing people from buying your products. Here are a few steps you can take to audit and improve your CBD brand’s traffic acquisition strategy:
Step 1: Identify bottlenecks
There are many goals you might have for driving traffic to your brand’s site. You might use one traffic strategy to drive sales (email) while using another primarily to drive email signups (blogging). The end goal of either strategy, though, is revenue.
If you’re not seeing revenue, then, asking the following questions can help you determine where your problem is:
- Am I receiving traffic?
- Are people signing up for my emails?
- Are people on my email list buying my products?
- Are my customers making repeat purchases?
Step 2: Figure out what’s causing them
There are many reasons your traffic strategy may not be driving revenue.
The two most common are acquisition-related:
- You’re not getting enough traffic
- You’re getting the wrong traffic, so that traffic isn’t converting
That said, here’s a look at how you can troubleshoot your traffic problems, using three examples from step 1:
- Am I driving significant amounts of traffic, but no sales?
No → it’s a traffic quantity problem and you need to focus on improving your traffic acquisition strategy
Yes → it’s a traffic quality problem and you need to focus on driving traffic from people more closely aligned with your ideal customer
- Am I getting significant numbers of email signups, but no sales?
No → it’s a traffic quality problem and you need to focus on driving more traffic from your target audience.
Yes → it’s either a traffic retention problem (your emails aren’t effectively engaging your list) or it’s a traffic acquisition problem (the people finding your site and signing up for your emails aren’t your ideal audience)
- Am I getting repeat sales?
No → your traffic retention strategy needs improvement.
Yes → congratulations!
Usually, the questions you’ll need to ask are more granular than this.
You might be trying to drive traffic to a specific page, or get people to take a specific action on a page. But the example above provides an example of the type of thinking you’ll need to engage in to uncover the causes of your traffic bottlenecks.
Step 3: Make fixes
Once you have the problem and solution in mind:
- Identify the metric(s) indicative of a successful fix
- Take a “sample” of the previous 2 weeks of the metric (e.g. traffic to a page, traffic from a given source)
- Make the fix
- Wait 2 weeks after the fix is complete
- Compare the last 2 weeks’ data with the previous 2 weeks’ data to see if the fix was successful
Of course, you can use a less scientific process than this.
In many cases, it will be obvious if your fix has worked or not. Still, if you’re having trouble determining where exactly the hangup is, this sort of methodical approach can be useful.
Step 4: Assess & repeat
If you fixed the specific problem you identified but you still don’t see an increase in revenue, there’s another problem that needs to be fixed. Repeat steps 1-3 again – measuring carefully as you do – and check back again.
Conclusion: How Should Your CBD Brand Drive Traffic?
Driving traffic for your CBD brand can be very frustrating. It’s simple, not easy. Before we conclude, I (Wells) am going to leave you with what, in my opinion, is the most important piece of advice when driving traffic or doing anything in business:
- Don’t quit too early. While it’s important to measure your marketing progress, be sure you’ve stuck with a specific channel or tactic for long enough before making a decision on whether to continue or not. It’s easy to read too much into data when there’s not yet enough data to validate whether or not something is a good idea.
That’s it: that’s the most important thing to remember.
Now, with channels chosen from an optimal balance of acquisition and retention, the challenge becomes getting the various traffic channels to work the way they’re supposed to. Thankfully, we have a guide written specifically for you: check out our guide to CBD content marketing.
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